Ready to Grow Your Business
If you’re planning changes for your business that will result in exponential growth fast, such as adding new products or starting a new ad campaign, there are a few things you should do in advance:
Staff up so you can handle new customers with grace
Train your employees
Get feedback from your customers both new and old
Focus on what you do best
When new customers come through your door you want to make sure they have a great experience so they come back again and maybe even recommend a friend too. To do this you’ll want to hire new staff members so that your customer service doesn’t suffer.
In addition to ensuring your new customers are treated well, you’ll want to ensure your employees experience the benefits of growth along with you.
Growth can be a very stressful time for all staff members. By hiring additional staff members, providing extra training and engaging in team building activities, you can alleviate some of the stress and ensure your best employees stick with you.
Additionally, it’s really important to ask your customers (both new and old) for feedback as you grow. Your existing customers will be able to tell you if anything has changed in a negative way, and your new customers can tell you what would get them to come back again. Learning from both customer sets is really important.
New products offer the greatest potential for increasing foot traffic to your location, but you must know which type of products your customers will love before going full steam ahead.
Before you select a new product to begin offering (even on a trial basis), follow these seven steps:
Conduct consumer research
Identify a product consumers love
Develop/obtain the product
Conduct consumer testing
Launch test marketing
Analyze the results
Launch the product full scale if it’s a good fit / communicate this new product offering and benefits clearly with your customers.
These steps will keep you on the new product path for successful business growth and expansion.
Finally, remember to focus on what you do best and enjoy what you do.